Through seven years of innovation, Commonstake has evolved into a platform offering a two-fold solution addressing both the information problem and pricing problem fueling the aforementioned Green Gap. Regarding information, crowdsourced data via user-submitted news articles, op-eds and ratings on companies’ ESG practices, engages consumers in a way top-down resources never could. Regarding pricing, Commonstake incentivizes sustainable shopping and user activity through its rewards program, offering points that can be redeemed as equity in Scalechange, transforming consumers’ perception of sustainable indulgence into one of social enterprise investment. “Commonstake empowers stakeholders as shareholders, turning consumer citizens into impact investors,” said Tom Lonesome, Scalechange’s Vice President of Development.
Scalechange Releases Beta Version of Commonstake.com: The World’s First Social Media Network Dedicated to Corporate Citizenship